Consumer Products

Consumer products raise challenges related to both technology and branding. Cesari and McKenna brings together professionals who assist clients in differentiating their products and maintaining their competitive edge.

Our attorneys and agents have experience working with clients in a wide variety of consumer product industries, including consumer electronics, entertainment, cosmetics, food and beverage, health products, retail services and sporting, among others.

Our Services Include:

Planning and developing patent portfolios that provide strategically valuable protection
Planning and implementing product design protection strategies
Developing effective enforcement strategies to maximize IP investments
Defending clients against enforcement actions by others
Providing client counseling and opinions, including infringement, validity, inventorship and freedom-to-operate opinions
Advising on development and protection of IP assets to support business objectives
Protecting valuable brands including trademark clearance, filing and portfolio management